Independent web designer + developerSaskatchewan / Available remotely
Portfolio / 001

Websites that make
your business look like
the obvious choice.

Strategy, art direction, and custom development for businesses that are done looking interchangeable.

Start a projectSee selected work
01 / Strategy-led02 / Designed to convert03 / Custom-coded04 / Responsive everywhere
Strategy✦Art direction✦Web design✦Development✦Ecommerce✦

Selected work / 2026

Three businesses.
Three distinct digital worlds.

The visual language changes with the business. The standard of thinking, detail, and finish does not.

01

Local service business

Northline

Concept
Selected work / 01Responsive experience
Black vehicle inside a modern detailing studio
MenuNorthline DetailingBook
Local service business

Northline Detailing

A high-trust service site designed to make packages easy to compare and appointments easy to request.

Concept build
Mobile presentation for Northline Detailing
ConceptNorthlineExplore concept

The outcome

Premium care, presented with showroom-level precision.

Explore concept
Challenge

Help a local detailer look credible at first glance and turn mobile visitors into qualified booking requests.

Approach

Pair sharp service hierarchy with proof-led messaging, clear packages, and a direct booking path.

  • Positioning
  • Service design
  • Conversion copy
  • Booking flow
02

Hospitality

Common Ground

Concept
Selected work / 02Responsive experience
Bright modern coffee shop with an arched window and wood counter
MenuCommon Ground CoffeeVisit
Hospitality

Common Ground Coffee

A bright, inviting site that makes the menu, atmosphere, hours, and location effortless to discover.

Concept build
Mobile presentation for Common Ground Coffee
ConceptCommon GroundExplore concept

The outcome

A neighborhood coffee shop, translated into a warm digital welcome.

Explore concept
Challenge

Capture the character of a physical space online without making customers hunt for practical details.

Approach

Balance generous photography and expressive editorial type with an always-clear path to visit information.

  • Creative direction
  • Web design
  • Menu experience
  • Local discovery
03

Fashion ecommerce

Aurelius

Live project
Selected work / 03Responsive experience
Two models wearing Aurelius Collection graphic thermals
MenuAurelius CollectionShop
Fashion ecommerce

Aurelius Collection

A dark, editorial ecommerce experience that turns a focused product drop into a complete brand world.

Mobile presentation for Aurelius Collection
Live projectAureliusVisit live site

The outcome

A storefront built with the weight of a fashion campaign.

Visit live site
Challenge

Give a growing streetwear label the presence of an established brand while keeping the path to product fast and obvious.

Approach

Lead with campaign imagery, disciplined typography, and product moments that feel considered on every screen.

  • Art direction
  • Ecommerce design
  • Responsive build
  • Product storytelling

Under the surface

A website should feel made for the business.

This is the system behind the visuals: a clear decision, a memorable language, and a production build that holds together.

Obvious choice / build system Interactive preview

Decision architecture

Lead with what makes the customer choose.

The message, proof, and next step are ordered around a real buying decision—not a generic page template.
  • Positioning
  • Page hierarchy
  • Conversion path
What you getFrom first idea to live site

More than a prettier website. A sharper reason to choose you.

Every part of the experience is shaped around trust, recognition, and the next action.

01

Strategy & direction

A sharp position, page structure, and message built around what your customer needs to believe first.

02

Design & interaction

A custom visual system with responsive layouts, purposeful motion, and details that feel distinctly yours.

03

Build & launch

A fast, accessible production build with polished states, quality checks, and support through launch.

The process

Clear enough to move fast.

A focused three-part process keeps the work ambitious without making it complicated.

  1. 01

    Align

    Define the goal, audience, content, and visual territory.

  2. 02

    Create

    Turn the strategy into a responsive, interactive design system.

  3. 03

    Launch

    Refine every state, test the experience, and put it live.

Good to know

Before we start.

What kinds of websites do you build?+

Focused marketing sites, service-business sites, portfolios, and ecommerce experiences for small businesses that want a stronger online presence.

Is every site custom?+

Yes. The structure and visual system are shaped around the business, its customers, and the decision the site needs to support.

Will it work well on mobile?+

Yes. Navigation, typography, imagery, motion, and actions are designed across screen sizes from the beginning.

How do we get started?+

Send an Instagram message with a quick note about your business, what you need, and any launch target. We can take it from there.

Have a project in mind?Let’s make it unmistakable.

Make the first impression impossible to ignore.

Message @aurelius.ruOne message is enough to start.